Experience

 

Consumer products and services? Sure. But we've got experience in lots of other categories, too. We've served more than 250 local, regional and national clients.

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Past clients include:

 

Aegis Living

Beck's Beer

CB Richard Ellis

Darigold

Dell

Eddie Bauer

Holland America Line

Massage Envy

McDonald's

Nalley's Fine Foods

Nintendo

Old Navy

Pep Boys

Southland Corporation (7-Eleven)

Washington's Lottery

Holland America Line

 

 

How do you reach New York consumers who have never taken a cruise before?

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Just build a replica of a deck from a HAL cruise ship, plant it in the middle of a subway station in New York, and invite consumers to take a 60 Second Vacation on a cold January day.

 

As commuters exited the train, they were treated to a steel drum band, deck chairs, non-alcoholic drinks and a tropical setting, as they closed their eyes and dreamed of taking a cruise.

 

More than 150,000 commuters experienced the promotion over two days, and HAL captured more than 10,000 email addresses requesting more cruise information.

Old Navy

 

 

How do you generate excitement for the grand opening of a new retail store in Downtown Seattle?

 

Grand openings happen every week in Seattle. This one had to special - and it was.

 

First, Seattle media were teased with information about the opening over five consecutive days. After a media preview the day before the opening, Old Navy hosted a VIP party featuring Donna Summer in concert. On Opening Day, as the first 1,000 shoppers in line received free jeans, Old Navy hosted a parade down Pine Street to the new store with antique cars and the UW Marching Band.

 

The client turned to Scott Janzen, account director, and said: "You nailed it." Well said. 

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Massage Envy

 

 

How do you raise awareness for the health benefits of massage?

 

Regular massages can contribute to a healthier quality of life. We found a way to tell that story and promote client Massage Envy at the same time.

 

We developed Massage for the Military, a program the provided a forum to talk about the health benefits of massage. Near Veteran's Day, all veterans, active service military and their spouses in Washington could receive a free one-hour massage by registering at Massage Envy.

 

It was a huge hit, filling every available slot, and generating solid Seattle area media coverage for a great community relations program.